We have been working with Howl at the Moon for over 5 years. We were commissioned in 2012 to rebrand the long standing venue & deliver a fresh approach to the Dublin market. The branding was simplified to deliver a clear message about what the venue had to offer while the marketing collateral was strategically designed to focus on the various demographics of the Dublin party goer. A narrowcast approach was taken to deliver the message directly to the target audience by using various small run direct mail promotions partnered with ambient media campaigns.
Cloud 9 understands the importance of creative thinking for the ever-changing face of the Dublin nightclub scene. While branding needs to stand strong, individualism needs to be expressed in accordance with the trends. Flexibility, creativity & a speedy response time is of the utmost importance to guarantee increased footfall on a weekly basis.